Within days of its debut, Instagram Threads had amassed 100 million users, making it an instant hit. According to recent data, the app has already surpassed one-fifth of Twitter’s global weekly active user base and 86 times that of Truth Social, which is the largest Twitter rival in the United States and had a weekly active user base of 1 million as of last week.
The new information was provided by the app intelligence company data.ai and comes after another examination of Threads’ initial traction, which revealed a modest decline in usage. Late this week, Threads’ daily active users decreased on Tuesday and Wednesday — down almost 20% from Saturday, according to the app intelligence company Sensor Tower. According to the firm, time spent decreased by 50%, from 20 minutes to 10 minutes.
Late this week, Threads’ daily active users decreased on Tuesday and Wednesday — down almost 20% from Saturday, according to the app intelligence company Sensor Tower. According to the firm, time spent decreased by 50%, from 20 minutes to 10 minutes.
Data.ai notes that Threads’ momentum is still going strong. According to current estimates, the app has amassed over 150 million downloads, which is 5.5 times faster than Niantic’s Pokémon Go, which had previously held the record for the largest app launch title since its July 2016 debut.
Prior to the official announcement of its 100 million signups milestone on July 10, Data.ai discovered that the Threads competitor had attracted an audience of approximately 93 million active users globally during its first partial week of availability.
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