Political Marketers are Prohibited from Utilizing Generative AI Ad Tools by Exclusive-Meta

Political Marketers

According to a company spokeswoman on Monday, Facebook owner Meta is excluding advertisers in other regulated industries and political campaigns from utilizing its new generative AI advertising solutions. This means that they are blocking access to resources that lawmakers have warned might accelerate the spread of false information ahead of elections.

Meta openly announced the decision on Monday night by making changes to their support center after this article was published. Its advertising policies prohibit advertisements containing content that has been disputed by the company’s fact-checking partners, even though it does not directly impose any limitations on AI.

In a note appended to several pages outlining the functionality of the tools, the company stated, “As we continue to test new Generative AI ads creation tools in Ads Manager, advertisers running campaigns that qualify as ads for Housing, Employment or Credit or Social Issues, Elections or Politics, or related to Health, Pharmaceuticals or Financial Services aren’t currently permitted to use these Generative AI features.”

“We believe this approach will allow us to better understand potential risks and build the right safeguards for the use of Generative AI in ads that relate to potentially sensitive topics in regulated industries,” it continued.

One month prior, Meta, the world’s second-biggest digital ad marketplace, announced that it would start granting advertisers greater access to AI-powered advertising tools. With these tools, advertisers can alter ad copy, instantly create backgrounds, and edit images in response to simple text prompts.

At first, beginning in the spring, the capabilities were limited to a small number of marketers. At the time, the company said they planned to launch for all marketers globally by the next year.

In the months since the public debut of OpenAI’s ChatGPT chatbot, which can respond to questions and other prompts with written responses that mimic human responses, Meta and other tech companies have rushed to release virtual assistants and generative AI ad solutions.

The safety guard rails that the businesses want to implement on such systems have not been made public yet, thus Meta’s decision on political advertisements is among the most important AI policy decisions the industry has made to yet.

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